Financial Advisor Funnel: 7-Point Checklist to Getting 10x the Results

Financial Advisor Funnel RIA Funnel Schedule Consultation Landing Page

A Financial Advisor Funnel is a process or journey you intend your prospects to experience. This journey directs them down the path as they go from being a stranger to a prospect, to a lead to a client, and finally, to a loyal promoter. The 7-Point Financial Advisor Funnel will guide you to getting 10x more clients. Just follow the simple steps.

Funnels are all about conversions and will help you get more clients. So while the “Frank the Tank” style funnel is directing a liquid down a certain path, unfortunately, that is not what we are talking about here. However, it still provides a useful analogy.

High Performing Financial Advisor Funnel

What is the fastest, most efficient way to get more liquid (he is drinking water to stay hydrated right?) into your system? That is right. A funnel.

The same holds true for marketing and sales funnels. They are the fastest and most efficient way to get more clients, more sales, and grow your business.

We like to keep it stupid simple, so we will continue that trend here. Keep reading to find out how to create your own marketing and sales funnel proven to work. Best of all, you can get it up and running in just a few hours!

If you have any questions, feel free to contact me directly. I personally respond to each and every email.

7-Point Financial Advisor Funnel Checklist

The seven points of the funnel checklist are:

One = Traffic
Two = Lead Magnet
Three = Landing Page
Four = Lead Capture Form
Five = Thank You Page
Six = Email Marketing Automation
Seven = Schedule a Consultation Page

Each point plays a significant roll in guiding your prospect down the path to becoming your client.


How to Get Traffic Financial Advisor Funnel RIA Funnel

Some marketers call this awareness or some other jargony word. However, all you really want to do here is to generate enough interest in your target market to get them to take action.

The main goal is to get prospects to click to get an offer that is so valuable and useful to them so that they go to your landing page.


Financial Advisor Sales and Marketing Funnel 4 Level Process

A Lead Magnet is something your target audience would find valuable and useful. The most effective lead magnets give a quick and easy solution that delivers tangible results. For example, you could use a tool like Riskalyze to give a Free Portfolio Risk Analysis.

Question: How much should you give away for free?

Answer: Do not hold back! Get to the point where you almost feel uncomfortable giving away so much value. Your prospects will love you for it and keep coming back for more!

Offering a highly valuable lead magnet is key to generating results with a Financial Advisor Funnel.


Financial Advisor Funnel Landing Page Leadpages RIA Landing Page Leadpages

A Landing Page is simply a web page like any other, but with one singular focused offer. Just one! Whereas on any other page of your website, a visitor has a variety of options and buttons they can click. On a landing page, there is only one, which is to get the lead magnet in exchange for their contact information.

I had this one client that used the home page on their website as their landing page for all pay-per-click ads. They had a beautiful website but ended up spending thousands of dollars that resulted in just a few leads and zero new clients.

We worked with them to create a landing page with a single focused offer, a free Retirement Plan Strategy for Physicians. As a result of using the new landing page, they ended up getting 30 qualified leads over a 20-day campaign. Of those 30 qualified leads, 10 ended up becoming clients of their firm!


A Lead Capture Form is simply the form used to capture prospects’ information, like their name and email, in exchange for the offered lead magnet. Once you have their email, you can immediately deliver their useful lead magnet to them.

Your lead capture form will integrate with your Email Service Provider, like MailChimp, or Marketing Automation Software. We use Drip. It’s the most sophisticated automation software that does NOT cross into the realm of being too complicated. (If you decide to use Drip and are kind enough to use our affiliate link, we’ll help you set it up and get all the techy stuff taken care of for you.)


Financial Advisor Funnel Landing Page Leadpages RIA Landing Page Leadpages

A Thank You Page is one of the most underutilized parts of the funnel journey. The primary purpose is to thank your prospect and welcoming them to your business. But Thank You Pages can also take the form of a Sales Page by offering a quick upsell or additional offer to increase engagement with you.

For example, say someone opted in for your free lead magnet “Retirement Planning Checklist: 5 Simple Tips to Help Create Confidence and Comfort in Retirement.” You could add an additional offer to set a one-on-one consultation with you.

Better yet, provide another opportunity to engage with your prospect and further the relationship. A Financial Advisor could further the relationship by offering a “What Kind of Investor Are You” quiz. (We use an amazing, easy-to-use tool called Typeform to create quizzes, surveys, qualification questionnaires, etc.) Also, this quiz could double as a qualification questionnaire.

The Thank You Page you see above from Leadpages. You can get access to an exclusive deal for a Leadpages Pro for only $35/mo (53% discount) here.


Financial Advisor Funnel RIA Funnel Automation Workflow

A Financial Advisor Funnel wouldn’t be complete without automation! Email Marketing Automation is all about sending the right message, at the right time, to the right person. It’s not some robotic auto-responder that has no personalization. Quite the opposite. A solid marketing automation workflow can triple or even 10x your new client acquisition from email.

The example above is a Workflow from Drip, the marketing automation software that we use and recommend.

Quick Tip: Drip starts at $49/month. If you’re looking for a cheaper alternative, try MailChimp. When you start using all of MailChimp’s features and your list gets bigger, MailChimp actually gets more expensive than Drip. But it’s a great option for beginners.


A Schedule a Consultation Page is exactly what it sounds like. It is where your prospects go to enter their contact information to set up a one-on-one consultation with you.

Quick Tip: Notice in the example above how the prospect is reminded of the primary features that they are getting as well as the security seals. It’s important to reduce risk and make working with you an absolute no-brainer.

Again, the example above is using Leadpages. Leadpages is usually $78 per month for the Pro plan. However, we offer it for only $35 per month. Learn more here.

Next Steps

The next step is simple. Take action and build your Financial Advisor Funnel! You already have the industry knowledge that people want and need.

So take action and get your marketing and sales funnel up and running today!

If you want to kickstart your sales and marketing funnel efforts, click here to schedule a consultation with me personally. I was a Financial Advisor for 10 years, so I know how hard it is to get new clients.

To your continuous success,


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